Discover India

a signature travel partner

Introduction

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Color Palette

Our colors take advantage of our existing blue color which is modified into endeavour blue which is more vibrant and close to royal blue. A shift to more space from flatness and a flexible range of distinctive secondary color, lets our premium blue continue to work for us while allowing us to embrace a brighter and confident feel. We also have a characteristic champagne salmon to add a luxurious & organic feel to the brand.

primary Colors

#005DAC

#F9DACC

secondary Colors

#ffffff

#d9d9d9

Logo Typography

Periódico newspaper in Spanish, was originally commissioned by the Spanish daily newspaper ABC. Inspired by old Spanish typographic engravings, mostly from the second half of the 18th Century, we picked out the most relevant details of Spanish typography as the source of that inspiration, and instead of making a revival or an interpretation of these models, we started from scratch to create a truly original font family. The goal was to achieve a very distinctive family, functional and versatile at the same time, and reminiscent of old Spanish typography.

Logo Explanation